WW Rebranding
In 2018, Weight Watchers embarked on a major rebranding campaign introducing a new logo and name, WW. WW's new branding includes the slogan “We inspire healthy habits for real life”and incorporates bold graphics and photography using actual clients.
I worked on the projects below as a freelancer in collaboration with Daniele Nance of Nancenet. The projects below included updating many of their marketing pieces with the new look.
WW Fresh Meal Kits Circular Brochure
WW Fall Direct Mail Piece
Weight Watchers Magazine Proposed Cover Concepts
Budget Blinds/Enlightened Style Trip Incentive Brochure
Designed an interactive pdf, flip book brochure to be used online for sales representatives to earn an exclusive cruise through the Mediterranean sea.
Hunter Douglas Parkland Brochure
Designed brochure with poetic descriptions, gorgeous photography and elements of nature to capture the beauty of these Hunter Douglas blinds in a consumer brochure.
Hunter Douglas Silhouette® Event Packaging
Created and designed this box to house headphones and itinerary for a Silhouette event at the Denver Museum of Art during the Hunter Douglas national sales meeting.
American Society of Interior Designers Colorado—2019 Crystal Awards
The Crystal Awards is held annually to honor those who have achieved excellence in Interior Design. This is ASID’s largest fundraising event of the year.
Many pieces are created to brand the event including invitations, posters, menus, web banners, cocktail napkins and more.
Invitation
American Society of Interior Designers Colorado Ads
This ongoing project is a series of ads that run in various local and national interior design magazines to help boost ASID membership. The ads showcase commercial and residential interior designers in the Denver area.
